2025. A THEORETICAL STUDY ON THE APPLICATION OF INVISIBLE MARKETING AS AN ADVERTISING TOOL IN CINEMATOGRAPHIC PRODUCTIONS. RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218. 6, 11 (Nov. 2025), e6116915. DOI:https://doi.org/10.47820/recima21.v6i11.6915.