THE INFLUENCE OF CHARISMA ON THE EXPRESSION OF PERSONAL BRAND: THE MAIN ELEMENTS OF CHARISMA THAT CAN IMPACT LEADERSHIP AND MAKE THE PERSONAL BRAND LASTING AND POSITIVE. RECIMA21 [Internet]. 2024 Jun. 30 [cited 2025 Aug. 6];5(6):e565200. Available from: https://recima21.com.br/recima21/article/view/5200