IMPORTANCE OF COMUNICATION IN THE ORGANIZACIONAL CONTEXT: PRATICAL CASE OF THE COMPANY SAIPEM LUXEMBOURG BRANCH OF ANGOLA

Abstract

Effective communication is a fundamental pillar for organizational success. It promotes goal alignment, collaboration, informed decision-making, and building strong relationships. Investing in clear, open and consistent communication is essential to improve performance, productivity and employee satisfaction, as well as efficiently achieve the organization’s objectives. In the current context, with the advancement of technology and the globalization of markets, organizational communication faces new challenges and opportunities. The adoption of digital communication tools, such as email, instant messaging and videoconferencing, enables real-time communication, regardless of the geographic location of those involved. However, it is important to balance the use of these technologies with face-to-face communication, which allows for a more personal and empathetic interaction. Communication in the organizational context is essential to establish a healthy work environment, promote collaboration, avoid conflicts, make effective decisions and strengthen relationships with customers and partners. Investing in improving internal and external communication is essential for the success and sustainability of na organization in today’s business scenario. However, we believe that open and transparent internal communication produces the desired results, the communication channels facilitate the sharing of knowledge and information among employees; when communication is used effectively and carried out in a timely manner, it allows internal conflicts to be resolved.