TECHNICAL REPORT: INSTITUTIONAL PLAN OF REPOSITIONING AND COMMUNICATION STRATEGIES FOR THE MERCADO MUNICIPAL CARLOS DE PINA, ANÁPOLIS-GO
Abstract
This technical report presents a communication diagnosis and a proposal for institutional repositioning for the Mercado Municipal Carlos de Pina, located in Anápolis (GO), Brazil. The work was developed through non-interventionist direct observation, document analysis, and the collection of public information regarding the market’s physical structure, current communication practices, and commercial dynamics, without involving data collection from individuals. The objective was to identify weaknesses in visual identity, communication processes, and community engagement, proposing practical actions aimed at modernizing the market’s image and strengthening its relationship with the community. The technical intervention includes branding strategies, integrated communication, the creation of a standardized visual identity, cultural engagement initiatives, an events plan, and an operational schedule. The expected results include an increase in visitor flow, improvement in the market’s public perception, and the strengthening of its sociocultural role in the municipality. This technical report contributes to understanding how communication and management practices can transform traditional public spaces, promoting economic dynamism and cultural appreciation.
Author Biographies
She holds a Bachelor's degree in Administration from the State University of Goiás. She has a specialization in Municipal Public Management from the University of Brasília. She is a municipal public servant and is currently pursuing a postgraduate program in Management, with an emphasis on Strategy and Marketing, at the Federal Institute of Minas Gerais.
Holds a degree in Logistics Technology from the Federal Institute of Goiás, a degree in Gastronomy Technology from the Evangelical University of Goiás, and a Bachelor's degree in Administration from Unifatecie University Center. He is a specialist in Business Management in Food Service by SENAC-SP and holds an MBA in Management, Gastronomy, and Health Promotion in Food Services from the Federal University of Mato Grosso do Sul. He is currently pursuing a postgraduate degree in Management with an Emphasis on Strategy and Marketing at the Federal Institute of Minas Gerais. Professionally, he works as a public servant and vocational education instructor.
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