IMPACT OF GRAPHENE ON PRODUCTION AND PURCHASE DECISION PROCESSES OF VEHICLES, BASED ON THE APPLICATION OF THE MULTICRITERIA MODEL: NEW APPROACHES AND PERSPECTIVES
DOI:
https://doi.org/10.47820/recima21.v7i2.7217Keywords:
Graphene; AHP; Production Processes; Consumers.Abstract
Multicriteria decisions are based on complex scenarios, in which alternatives broaden the range for decision-making. The decisions adopted are based on Methods of Multicriteria Analysis (MMA), from which certain parameters have a higher or lower impact, promoting more measured responses. Among the methods, the Analytic Hierarchy Process – AHP promotes the formulation of objective questions, allowing the decision to be a process of choice for both agents involved. The insertion of graphene in the automotive sector enhances this type of experience, as it opens, both the producer , and the consumer, the possibility of alignment. For the former, the expansion of the possibility of offering personalized products. For the latter, it increases the possibility of acquiring a subjectively more satisfied product.
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