EDUCATION IN FOCUS: THE PERCEPTION OF HIGHER EDUCATION STUDENTS ABOUT THE OFFER IN BRAZIL

Abstract

This study, conducted by the Brazilian Association of College Administrators and the University of Guarulhos, investigates the perception of Brazilian higher education students on the offer of face-to-face and distance learning (EAD). With the participation of 4,307 individuals from all Brazilian states, the research reveals a preference for the face-to-face modality, although EAD is considered for its flexibility and lower cost. Higher education in Brazil is marked by significant evolution in recent decades, influenced by economic, demographic, and technological changes, especially with the increase in the offer and demand for EAD. The study points out that, although EAD is an attractive option for many due to its convenience and accessibility, there is a clear preference of students for face-to-face education, associated with a perception of higher quality and market value. The research participants, mostly women, aged between 31 and 40 years, coming from public schools, and with a monthly family income of up to R$ 2,900, expressed several concerns with the EAD modality, including the lack of direct interaction with teachers and peers, difficulties in maintaining motivation and self-discipline, and concerns about the quality and recognition of distance courses. The analysis of the collected data suggests that higher education institutions should consider these perceptions when developing or expanding their EAD offerings, emphasizing the quality of teaching, student support, and the inclusion of practical face-to-face components in predominantly distance courses.