DIGITAL MARKETING STRATEGIES FOR DENTAL CLINICS: A REVIEW OF THE LITERATURE

Abstract

Marketing in dental clinics has evolved significantly, adopting both traditional and digital strategies to attract and retain patients, improve reputation and optimize the user experience. In the current era, the integration of technology, especially artificial intelligence (AI), has revolutionized these strategies by allowing more personalized and efficient communication with patients, also facilitating the precise segmentation of the target audience, the personalization of campaigns, the process automation and predictive data analysis, all essential for the competitive success of a dental clinic. Patient reviews and testimonials are powerful marketing tools, which can both boost or hinder the growth of a clinic depending on its management; Strategies such as active monitoring, empathetic responses, encouraging positive reviews, and proactive crisis management are key to maintaining a positive reputation and building patient trust. Objective: Analyze and discuss the application of marketing strategies in dental clinics considering the impact of digital technology and the Internet on the evolution and effectiveness of these strategies. It aims to provide a comprehensive vision of how marketing can transform a dental office into an efficient company, capable of attracting and retaining clients, improving its corporate image and offering high quality services to the patient, thus contributing to the financial and reputational success of the clinic.