THE CITIZEN AND THE MAYOR OF ITAPERUNA RJ: THE IMPORTANCE OF RELATIONSHIP MARKETING

Authors

  • José A. A. Angelo UFRRJ/ UAB
  • Everson da Silva Braga

DOI:

https://doi.org/10.47820/recima21.v1i1.98

Keywords:

Relationship Marketing, Attendance, Public services

Abstract

The study refers to the relationship between the citizen and the municipality of Itaperuna. The purpose of this paper is to answer the following problem: Is it necessary to encourage relationship marketing in Itaperuna City Hall? Its overall goal is to show the importance of relationship marketing to the city. The specific objectives were also defined to define the concept of marketing, relationship marketing, public services and service with a theoretical-scientific approach and to describe techniques for excellent service. This research is classified as bibliographic and titled a case study. It was found that through this study the city can better manage information, understand the need for taxpayers, frustrations, ideas and thus focus on fully personalized and attentive service, and tightening ties and showing that the city is really concerned about the user.

Downloads

Download data is not yet available.

Downloads

Published

25/03/2021

How to Cite

A. A. Angelo , J. ., & da Silva Braga , E. . (2021). THE CITIZEN AND THE MAYOR OF ITAPERUNA RJ: THE IMPORTANCE OF RELATIONSHIP MARKETING. RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218, 1(1). https://doi.org/10.47820/recima21.v1i1.98

Issue

Vol. 1 No. 1: course completion work

Section

COURSE COMPLETION WORK - TCC

Categories

License

Copyright (c) 2020 RECIMA21 - Revista Científica Multidisciplinar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Os direitos autorais dos artigos/resenhas/TCCs publicados pertecem à revista RECIMA21, e seguem o padrão Creative Commons (CC BY 4.0), permitindo a cópia ou reprodução, desde que cite a fonte e respeite os direitos dos autores  e contenham menção aos mesmos nos créditos. Toda e qualquer obra publicada na revista, seu conteúdo é de responsabilidade dos autores, cabendo a RECIMA21 apenas ser o veículo de divulgação, seguindo os padrões nacionais e internacionais de publicação.