SKIN REJUVENATION TREATMENT: A COMPARATIVE DISCUSSION

Abstract

The study explores the relationship between non-invasive aesthetic procedures and the search for improved appearance and self-esteem, considering different patient archetypes: Positive Aging, Transformation and Correction. The influence of factors such as social pressure, aesthetic standards and constant comparisons on dissatisfaction with self-image is highlighted, leading to an increase in the search for aesthetic procedures. Although patients may doubt treatments, once they gain confidence, they become receptive to suggestions. The strategy for building trust should be subtle and natural, with minimally invasive techniques. Each archetype has specific characteristics, such as realism in expectations, and the search for subtle changes that preserve identity. The decision of the procedure is based on the patient's goals and the specialist's abilities to interpret these wishes and offer an optimal aesthetic result. The predominance of women in rejuvenating procedures in Brazil and the importance of bibliographic research to improve knowledge about rejuvenation techniques are also highlighted. With the increase in the elderly population, the concern with the body and beauty reflects the search for physical, mental and social well-being, associating beauty with quality of life and self-esteem. The methodology used in the study was a comparative bibliographic research of exploratory character, limited to articles published in the last ten years, in Portuguese and English. The analysis of the selected articles allowed the development of concepts that justify the importance of the study on non-invasive rejuvenating procedures, emphasizing the need for a personalized and careful approach to meet the expectations and needs of patients.