USE OF TECHNOLOGY IN THE SALES IMPLEMENTATION OF A COMPANY IN THE HERBAL SECTOR

Abstract

Companies are looking for ways to stay in the market, retain your customers and win new ones. The Brasil has been going through a period in which companies need to innovate using the resources already available or those that generate quick returns to maintain their activities. This study seeks to demonstrate how an yerba mate company has been overcoming the pandemic period with small implementations to increase its sales. This leads to the objective of this study, which is to describe the innovation process of a company in the herb market. The method used was a literature review and a case study. The company sought, through the use of advertising its products on the internet, to maintain sales during the pandemic period, and for that purpose it created a website and improved its operational strategy by outsourcing a packaging machine. Results showed that there was an increase in sales and, consequently, in profits for the company, in addition to conquering new customers, maintaining their activities. Results leaded concluded that the implementation using technological resources leveraged sales, and thus prove that it is possible to remain competitive and improve the billing in business with small implementation.