CONSUMER RELATIONS AND FINANCIAL MANAGEMENT AGAINST THE PANDEMIC OF COVID-19 IN THE LIGHT OF DOCTRINE AND JURISPRUDENCE

Abstract

This course conclusion work aims to analyze consumer relations and financial management in the face of the covid-19 pandemic in the light of doctrine and jurisprudence. Another objective is to demonstrate how the relationship between the financial management of companies in the face of consumer relations works, as well as to make an analogy of jurisprudential and doctrinal positions with what is currently being lived in times of the covid-19 pandemic. Therefore, a qualitative and descriptive approach will be used through literature review and data collection in theses, dissertations and especially in scientific articles. It was observed during the research that the sectors most affected by covid-19 were: health, education and aviation. It was also noted that companies have sought many alternatives with differentiated financial management to get out of the crisis and that the principles of consumer relations have been invoked to try to solve the problems caused by the pandemic. It was concluded that, regarding the positions to try to reverse the losses of covid-19, it is observed that the Chief Executive, has shown a great concern to try to save the Brazilian economy with the injection of billions of reais in the air sector, which should also be invested in health and education with at least equal concern, and health should still be a priority at this time, seeking to save as many lives as possible. However, the economic maintenance of the country is very important.