THE DANGER OF BRAINSTORMING

Abstract

The objective of this article is to argue clearly against the indiscriminate use of the brainstorming tool in organizations and how its improper execution can hinder creativity within companies. Currently, organizations strive to maximize their resources in general, employing techniques to stay competitive in increasingly competitive markets. Brainstorming is one of the tools commonly used in the corporate world, largely due to its simplicity and flexibility in execution. This tool is explored with the intention of enhancing creativity and consequently improving organizational productivity. However, upon analyzing the diverse digital literature on the subject, it becomes evident that, despite participants showing enthusiasm for the results, these are mostly related to solving simple, routine problems. In complex topics, brainstorming proves to be inefficient and can foster dangerous complacency within organizations.