STREAMING SERVICES: HISTORY, CONSUMPTION AND PERSPECTIVES

Abstract

Streaming services have changed the way people consume films, series, and audiovisual content, generating a major impact on the industry, originally dominated by cinema and television. The history of streaming services is presented and how this type of service is growing nowadays, driven by the period of the Covid-19 Pandemic, where people had to isolate themselves in their homes, using these services as access to audiovisual content given the impositions of isolation. The factors that lead to the consumption of this type of service and data on the current scenario on different platforms are presented, for this purpose a bibliographic study was developed on how Brazilians prefer to consume streaming services, which platforms are most relevant, and which are the service perspectives. It was seen that 43% of Brazilians currently have a daily habit of consuming streaming services and that with the growing competition in available services, companies must seek new strategies to keep their services attractive, prioritizing quality services at an affordable cost.