PERSONAL BRANDING: MODELO DE DIAGNÓSTICO E PROCESSO PARA POTENCIALIZAÇÃO DA MARCA PESSOAL
DOI:
https://doi.org/10.47820/recima21.v5i1.5635Palavras-chave:
Personal Branding, Inteligência emocionalResumo
A pesquisa proposta tem como objetivo explorar a influência do autoconhecimento na gestão de marca pessoal, com base no Questionário de Personal Branding adaptado para a cultura brasileira. O estudo busca validar a hipótese de que existe uma correlação positiva entre o entendimento de valores, crenças e propósitos e o desenvolvimento de um posicionamento eficaz, à medida que o profissional aprofunda seu autoconhecimento. A metodologia incluiu uma revisão sistemática da literatura e a adaptação transcultural do questionário, levando em consideração as diferenças culturais entre Brasil e Portugal, com base no Modelo de 8 Dimensões de Meyer (2015). Após a aplicação do questionário em 56 profissionais de diferentes áreas e a implementação de um modelo estruturado de personal branding, o questionário foi reaplicado para avaliar o impacto do processo. Os resultados mostraram um aumento na percepção da importância do personal branding após a intervenção, confirmando que o autoconhecimento é fundamental para a gestão eficaz da marca pessoal. O estudo propõe o modelo Personal Branding Passo a Passo para facilitar o diagnóstico e o aprimoramento da marca pessoal, sugerindo futuras pesquisas focadas em neuroplasticidade, inteligência emocional e perfil comportamental para complementar o modelo.
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