VIÉS DE CONFIRMAÇÃO NA TOMADA DE DECISÕES DE INOVAÇÃO

Authors

DOI:

https://doi.org/10.47820/recima21.v3i7.1744

Keywords:

Neuroeconomia, viés da confirmação

Abstract

Potential innovators need to overcome many challenges. One such challenge is confirmation bias in decision-making. Human evolution has programmed the brain to act quickly in the face of a threat in the environment. In this way, thinking and (instantaneously) acting rationally is almost impossible for most people. This causes several negative effects on decision-making, notably cognitive biases. For example, an entrepreneur who wants to launch a new product on the market tends to convince herself/himself that her/his product is innovative, ignoring evidence to the contrary, this being a confirmation bias. An innovative analysis of the causes and consequences of the confirmation bias in innovation decision-making is the main goal of this article.

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Author Biographies

  • José Chavaglia Neto, Fundação Getúlio Vargas

    Economista, professor de empreendedorismo e inovação na Fundação Getúlio Vargas (FGV Management). Professor convidado no programa de doutorado em Neuromarketing da Flórida Christian University (EUA), pesquisador no Observatório de Liderança FGV-NEOP, consultor de empresas, membro do conselho editorial do International Journal of Latest Trends in Finance and Economic Sciences, no Reino Unido e do International Journal of Innovation Studies, na Suíça. Professor auxiliar de marketing turístico na Universidade Europeia (Portugal). Doutor em Métodos Quantitativos e Mestre em Gestão Empresarial pelo Instituto Universitário de Lisboa ISCTE/IUL. M.B.A – em Gestão de Empresas pela Fundação Getúlio Vargas – FGV. Especialista em Controladoria e Finanças pela FCETM-MG. 

  • José António Candeias Bonito Filipe

    Graduated in Economics by Instituto Superior de Economia e Gestão, Universidade Técnica de Lisboa, Master in Management Sciences by ISCTE-IUL, PhD in Quantitative Methods (Operations Research) by ISCTE-IUL; Aggregated in Quantitative Methods by ISCTE-IUL. He is Assistant Professor with Habilitation in ISCTE-IUL, former subdirector of Department of Mathematics. Member of ISTAR-IUL and BRU-IUL research groups. Research interests: Mathematics; Statistics; Stochastic Processes - Queues and Applied Probabilities; Game Theory; Applications to Economics, Management, Finance and Social Problems; Tourism; Environmental and Natural Resource Economics.

  • António Bento Ratão Caleiro

    Doctor of Philosophy in Economics on 5/19/2001 from the European University Institute. He is Assistant Professor at the University of Évora, Assistant Professor at the University of Évora and Assistant Professor at the University of Évora School of Social Sciences. 

  • Anderson de Souza Sant'Anna, Fundação Getúlio Vargas

    Adjunct Professor at the Department of General Administration and Human Resources at FGV EAESP. Visiting Professor at the University of Louisiana at Lafayette (USA). Researcher at the Security and Defense Observatory of the Escola Superior de Guerra (ESG). Head of the Future of Work Chair (WeMe). Brazilian Ambassador at the Management Executive Education Division (Academy of Management). Postdoctoral fellow at the Postgraduate Program in Psychoanalytic Theory at the Federal University of Rio de Janeiro (UFRJ). Doctor in Administration, Doctor in Architecture and Urbanism, Master in Administration, Specialist in Strategic Management and Graduate in Administration from the Federal University of Minas Gerais (UFMG). Psychoanalyst Partner of the Círculo Psicanalítico de Minas Gerais (CPMG). Founding Member of the Lusophone Forum on Administration and Management (FLAG), Associate Member of the Sephora Institute for Lacanian Orientation Studies (UFRJ) and of the University Association for Research in Fundamental Psychopathology (AUPPF). Researcher at the Research Center for Work, Health and Organizational Effectiveness - CRITEOS (HEC Montreal), at the Center for Organizational Studies, Society and Subjectivity - NOSS (CEFET-MG), at the Center for Studies in Human Resources and Labor Relations - NERHURT (Pucminas ), of the Study Group on Entrepreneurial University (UNIFEMM/EMBRAPA).

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Published

27/07/2022

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Vol. 3 No. 7 (2022): EDITORIAL - CLICK HERE TO ACCESS THE ARTICLES

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VIÉS DE CONFIRMAÇÃO NA TOMADA DE DECISÕES DE INOVAÇÃO. (2022). RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218, 3(7), e371744. https://doi.org/10.47820/recima21.v3i7.1744