MARKETING ADVICE THROUGH THE EXECUTIVE SECRETARIAT PROFESSIONAL

Abstract

The study has as main goal to identify how the practices of Executive Secretary may contribute to marketing management in the service field with Individual Microentrepreneur. As the secretary presents a lot of skills, and the professional evolution has changed some paradigms, it turned significant their performance inside the companies. The professional changing over the years established that it acquired more abilities and responsibilities to the professional, therefore seeking constantly new knowledge to their performance. He/she is enable to develop group activities, as well as, manage process and people in different acting fields, even public or private school. This professional makes the connection between the internal and external environment of a company. The marketing advisory may be one option to secretary professional, it might especially intent to advise micro and small entrepreneur. Thus, they may develop marketing advisory, observing and suggesting new ideas to increase a better quality of marketing. This profile presents a great component inside the organizations. The study used the qualitative approach, with descriptive characteristic, the data collection took place in the form of systematic observations and semi-structured interviews. The strategy delineates a case study with an entrepreneur inside aesthetics field, in order to advise in its marketing management. Thus, it is suggested that aesthetics adopt societal marketing and after-sales marketing.