COMMERCIALIZATION AND CONSUMPTION OF CAPRINOVINOCULTURE PRODUCTS IN THE CITY OF BELÉM DO SÃO FRANCISCO – PE

Abstract

The objective of this study was to know the profile of points of sale and consumers of products and by-products of caprinovinoculture with the use of an app on mobile devices in the city of Belém do São Francisco – PE. For this, a field research was conducted using an application on mobile devices containing a questionnaire that served as the basis for interviews with merchants and 1.5% of the population to characterize the profile of consumers of products and derivatives of goats and sheep in the municipality. After obtaining the data, they were quantified and organized in graphs and tables for further discussions. It was observed that 50% of the commercialization of goat and sheep meat is carried out in supermarkets and that these acquire the meat from local producers or directly from the municipal slaughterhouse, with a direct reflection on the slaughter of animals that are done clandestinely. The purchase of goat and sheep meat corresponds to a price, on average, of R $ 12.00 per Kg and the sale with the average value of R $ 14.00 per Kg. It was also observed that of the 300 interviewed, 285 people are consumers of goat meat and / or sheep 91 people consumers of goat milk. It can be concluded that the city of Belém do São Francisco – PE presents a great potential for commercialization and consumption of goat and sheep meat and goat milk, even if they are marketed in the informal market.