INTERNAL COMMUNICATION: AN ANALYSIS OF THE INTERACTION BETWEEN EMPLOYEES AND ORGANIZATION IN A HOSPITAL IN GOVERNADOR VALADARES-MG

Abstract

The concepts of effective communication and internal marketing are increasingly linked to the success of an organization, since an organization that has efficient internal communication achieves better results in its processes, greater satisfaction of its internal public and greater fluidity in the workflow. Currently, communication should be seen as an organizational strategy tool. Communication failures, bureaucratic and archaic processes cause demotivation of employees, errors, lack of engagement from the internal public and, consequently, affect the performance of the entire organization. The company studied in this work is a hospital located in the city of Governador Valadares-MG. Since hospital institutions have a complex network of relationships, as they have many employees and sectors, it is more than necessary that there is effective and efficient internal communication. To this end, the hospital's current communication flow between employees, the personnel department and the institution itself was analyzed in order to propose process improvements. This is an exploratory research, aimed at solving a specific problem, seeking bibliographic information about internal communication in organizations. A qualitative approach was used to analyze the current scenario of the Hospital's internal communication. The results show that the current flow appears to be very archaic and inefficient, causing many failures and internal communication problems, in which information does not reach everyone effectively. Implementations of technologies were proposed that will optimize processes, bringing benefits to the institution's internal communication.