HYPER-REALITY IN THE TOURIST EXPERIENCE IN GRAMADO: SUSTAINABILITY OF THE URBAN TOURIST SPACE FROM THE PERSPECTIVE OF UMBERTO ECO AND BAUDRILLARD

Abstract

This study explores the relationship between tourism and hyperreality, connecting the ideas of Lefebvre, Milton Santos, and Umberto Eco. Contemporary tourism embraces a facet of simulation, creating artificial environments that mimic famous locations or historical periods. These spaces seek to encapsulate the essence of a specific place, offering visitors a simulated version of these destinations. Within the context of hyperreality, outlined by Baudrillard, the boundary between the real and the artificial dissipates, giving rise to a simulated reality that is more alluring than reality itself. Tourism thus becomes fertile ground for the expression of this phenomenon. The study highlights how simulated tourism, while offering an innovative way to explore the world, is not exempt from controversies. Critics point out the dilution of cultural authenticity and the commercialization of culture at the expense of local traditions. The debate over the cultural legacy to be developed and presented to tourists persists, while simulated spaces continue to attract travelers in search of unique experiences.