AUTHENTIC FLUENCY: INTEGRATION OF POSITIVE PSYCHOLOGY PRINCIPLES AND PERSONAL BRANDING STRATEGIES FOR PERSONAL AND PROFESSIONAL DEVELOPMENT
DOI:
https://doi.org/10.47820/recima21.v5i7.5377Keywords:
Positive psychology; Personal branding; Authentic fluidity.Abstract
This study investigates the integration of Positive Psychology principles and Personal Branding strategies for personal and professional development, an approach referred to as "authentic fluency." The research examines how the joint application of these disciplines can promote well-being, emotional resilience, and an authentic and impactful personal brand. The literature review addresses theories and empirical studies on the benefits of Positive Psychology and Personal Branding. Authors such as Seligman (2002), Csikszentmihalyi (1990), and Goleman (2006) are discussed to theoretically support the research. Empirical studies by Peterson and Park (2006) and Harms et al. (2018) are cited to demonstrate how identifying and utilizing personal strengths contribute to well-being and professional success. In the development, the theories used to clarify the research problem are presented and discussed. The analysis of published information on the topic shows that the integration of these approaches leads to a more authentic and fluent life. Arguments and propositions indicate that authenticity and consistency in the expression of values and passions strengthen personal branding and attract aligned opportunities, resulting in a more meaningful professional trajectory. The results indicate that the integrated application of Positive Psychology principles and Personal Branding strategies results in greater well-being, emotional resilience, and a stronger personal brand. Observed benefits include deep self-knowledge, authentic connections, and a positive impact in the workplace.
Downloads
References
ACHOR, S. O jeito Harvard de ser feliz: O curso mais concorrido de uma das melhores universidades do mundo. São Paulo: Saraiva, 2013.
AVEY, J. B.; LUTHANS, F.; JENSEN, S. M. Psychological Capital: A Positive Resource for Combating Employee Stress and Turnover. Human Resource Management, v. 48, n. 5, p. 677-693, 2009. DOI: https://doi.org/10.1002/hrm.20294
BISWAS-DIENER, R.; KASHDAN, T. B.; MINHAS, G. A dynamic approach to psychological strength development and intervention. The Journal of Positive Psychology, v. 6, n. 2, p. 106-118, 2011. DOI: https://doi.org/10.1080/17439760.2010.545429
BUCKINGHAM, M.; CLIFTON, D. O. Descubra seus pontos fortes. Rio de Janeiro: Sextante, 2002.
CSIKSZENTMIHALYI, M. Flow: A Psicologia do Alto Desempenho e da Felicidade. Rio de Janeiro: Editora Pensamento, 1990.
DIENER, E. Subjective Well-Being. Psychological Bulletin, v. 95, n. 3, p. 542-575, 1984. DOI: https://doi.org/10.1037//0033-2909.95.3.542
DIENER, E.; CHAN, M. Y. Happy People Live Longer: Subjective Well-Being Contributes to Health and Longevity. Applied Psychology: Health and Well-Being, v. 3, n. 1, p. 1-43, 2011. DOI: https://doi.org/10.1111/j.1758-0854.2010.01045.x
DWECK, C. S. Mindset: A nova psicologia do sucesso. São Paulo: Objetiva, 2007.
FRANKL, V. E. Em busca de sentido: um psicólogo no campo de concentração. Petrópolis: Vozes, 2005.
FREDRICKSON, B. L. The Role of Positive Emotions in Positive Psychology: The Broaden-and-Build Theory of Positive Emotions. American Psychologist, v. 56, n. 3, p. 218-226, 2001. DOI: https://doi.org/10.1037//0003-066X.56.3.218
GANDER, F.; PROYER, R. T.; RUCH, W.; WYSS, T. Strength-Based Positive Interventions: Further Evidence for Their Potential in Enhancing Well-Being and Alleviating Depression. Journal of Happiness Studies, v. 14, n. 4, p. 1241-1259, 2013. DOI: https://doi.org/10.1007/s10902-012-9380-0
GOFFEE, R.; JONES, G. Por que alguém deveria ser liderado por você? O que é preciso para ser um líder autêntico. Rio de Janeiro: Editora Best Business, 2009.
GOLDEN, B. J.; ELMER, T.; PETRO, C. Psychological Well-being: An evidence-based perspective. Washington D.C.: American Psychological Association, 2005.
GOLEMAN, D. Inteligência emocional: Por que ela pode importar mais do que o QI. Rio de Janeiro: Objetiva, 2006.
HARMS, P. D.; SPAIN, S. M.; HANSON, M. A. What’s in a Name? A Multi-Faceted Approach to Understanding the Role of Personal Branding in Career Development. Career Development International, v. 23, n. 3, p. 232-248, 2018.
HODGES, T. D.; CLIFTON, D. O. Strengths-Based Development in Practice. In: LINLEY, P. A.; JOSEPH, S. (Eds.) Positive Psychology in Practice. Hoboken, NJ: John Wiley & Sons, 2004. p. 256-268. DOI: https://doi.org/10.1002/9780470939338.ch16
LUTHANS, F.; YOSEF, D.; AVEY, J. Psychological Capital: Developing the Human Competitive Edge. Oxford: Oxford University Press, 2007. DOI: https://doi.org/10.1037/t06483-000
MONTOYA, P. The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace. New York: McGraw-Hill, 2002.
PETERS, T. A marca chamada você. Fast Company, n. 10, p. 83, 1997.
PETERSON, C.; PARK, N. Positive Psychological Interventions and Quality of Life. In: MICHALOS, A. C. (Ed.) Encyclopedia of Quality of Life and Well-Being Research. Dordrecht: Springer, 2006. p. 4899-4903.
PETERSON, C.; SELIGMAN, M. E. P. Forças de caráter e virtudes: Um manual e classificação. Porto Alegre: Artmed, 2004.
REIS, H. T.; GABLE, S. L. Toward a Positive Psychology of Relationships. In: KEYES, C. L. M.; HAIDT, J. (Eds.) Flourishing: Positive Psychology and the Life Well-Lived. Washington D.C.: American Psychological Association, 2003. p. 129-159. DOI: https://doi.org/10.1037/10594-006
SHEPHERD, D. A. Entrepreneurial Management: The Effects of Personal Branding on Opportunity Recognition and Business Success. Journal of Business Venturing, v. 20, n. 5, p. 711-727, 2005.
STEGER, M. F.; FRAZIER, P.; OISHI, S.; KALER, M. The Meaning in Life Questionnaire: Assessing the Presence of and Search for Meaning in Life. Journal of Counseling Psychology, v. 53, n. 1, p. 80-93, 2006. DOI: https://doi.org/10.1037/0022-0167.53.1.80
Downloads
Published
License
Copyright (c) 2024 RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218
This work is licensed under a Creative Commons Attribution 4.0 International License.
Os direitos autorais dos artigos/resenhas/TCCs publicados pertecem à revista RECIMA21, e seguem o padrão Creative Commons (CC BY 4.0), permitindo a cópia ou reprodução, desde que cite a fonte e respeite os direitos dos autores e contenham menção aos mesmos nos créditos. Toda e qualquer obra publicada na revista, seu conteúdo é de responsabilidade dos autores, cabendo a RECIMA21 apenas ser o veículo de divulgação, seguindo os padrões nacionais e internacionais de publicação.
