AUTHENTIC FLUENCY: INTEGRATION OF POSITIVE PSYCHOLOGY PRINCIPLES AND PERSONAL BRANDING STRATEGIES FOR PERSONAL AND PROFESSIONAL DEVELOPMENT

Abstract

This study investigates the integration of Positive Psychology principles and Personal Branding strategies for personal and professional development, an approach referred to as "authentic fluency." The research examines how the joint application of these disciplines can promote well-being, emotional resilience, and an authentic and impactful personal brand. The literature review addresses theories and empirical studies on the benefits of Positive Psychology and Personal Branding. Authors such as Seligman (2002), Csikszentmihalyi (1990), and Goleman (2006) are discussed to theoretically support the research. Empirical studies by Peterson and Park (2006) and Harms et al. (2018) are cited to demonstrate how identifying and utilizing personal strengths contribute to well-being and professional success. In the development, the theories used to clarify the research problem are presented and discussed. The analysis of published information on the topic shows that the integration of these approaches leads to a more authentic and fluent life. Arguments and propositions indicate that authenticity and consistency in the expression of values and passions strengthen personal branding and attract aligned opportunities, resulting in a more meaningful professional trajectory. The results indicate that the integrated application of Positive Psychology principles and Personal Branding strategies results in greater well-being, emotional resilience, and a stronger personal brand. Observed benefits include deep self-knowledge, authentic connections, and a positive impact in the workplace.