MANAGEMENT OF THE CRISIS FACED BY SCIENCE BEFORE THE DAMAGE CAUSED BY ANTI-VACCINES - ADVERTISING CAMPAIGN TO CLARIFY THE PUBLIC ABOUT THE COVID-19 PANDEMIC

CAMPANHA PUBLICITÁRIA DE ESCLARECIMENTOS AO PÚBLICO SOBRE A PANDEMIA COVID-19

Abstract

The proposed study addresses the COVID-19 pandemic, which impacted the world from 3/12/2020, but the confrontation by the leaders had different approaches. In Brazil, the management crisis faced by the administrators of the States, Federal District and Municipalities, in the face of denialism coming from the Federal Executive Power, which preferred to remove scientific evidence and highlight the possibility of herd immunization, use of chloroquine as treatment, hinder the acquisition of vaccines and not finance research for the development of national immunizations. Methodology: qualitative and descriptive research supported by bibliographic and documentary review. Objective: After the development of the first vaccine in 1799, against smallpox, preventive medicine began to exist, giving quality of life to the world population. Brazilians honor vaccines, with an efficient public policy, such as the National Immunization Program (PIN), which since 1973 has become a model for several countries, being a reference for UNICEF; why denialism now? However, the anti-vaccine movement that has caused immense obstacles to achieve minimum immunization targets has been representative. Results: what is observed is that a leadership with political and communication power can cause damage to countless people. The suggestion is that there is a massive advertising campaign using all the media available to reach society, evidencing that vaccination against COVID-19 is essential for the resumption of socioeconomic and public health normality.