SOCIAL COMMUNICATION STRATEGIES FOR EFFECTIVE INTEGRATION WITH CIVIL AFFAIRS ACTIONS IN THE BRAZILIAN ARMY: A CASE STUDY OF WELCOME OPERATION

Abstract

The theme of this work is the search for the integration of the Social Communication with the actions of civil matters, taking as a basis Welcome Operation. The objective is to gather theoretical foundations on the possibilities of social communication, in order to boost the deliveries made by the Civil Affairs Company. The article is justified by the important humanitarian tasks assigned to Civil Affairs Company in the aforementioned operation, and the alternatives that Social Communication has to publicize this subunit and, consequently, the operation and the Brazilian Army. The methodology used was the bibliographic and documentary review, carried out through works related to the theme of this article, as well as an applied research with a qualitative approach, through a semi-structured questionnaire delivered to the military personnel who exercised and exercise the command of the company in question, in order to produce a booklet guiding the work of the social communication for civil affairs actions in operation.