The impact of the pandemic of the new coronavirus on the working hours of professionals in Advertising

Abstract

During the pandemic of the new coronavirus, the Advertising sector needed to adapt to carry out its work in the home office. Knowing what was the reality of the professionals due to the changes, what were the adaptations they had to face, the impacts on their daily lives and if this system was only momentary due to the pandemic or if it can become a constant practice in advertising agencies, are the objectives of this article. For this, the home office work relationship was addressed before and during the pandemic, the structure of an Advertising agency and what are the advantages and disadvantages of implementing the home office, both for employees and for the agencies and the functioning of the market and working hours organizations in order to understand which means of work can be adapted to the reality of communication professionals. A survey was also carried out with some employees who work in Advertising agencies in Santa Catarina, emphasizing questions that addressed the implementation of the home office during the pandemic. Based on the information collected, it was found that the professional, personal and emotional impact of the sudden changes generated by the pandemic were factors that weighed so that the home office and alternative working hours in times of crisis should be better evaluated for an adaptation that avoids generating emotional difficulties for employees, especially in times of stress, anxiety and uncertainty, as was the case with the pandemic.