ANALYSIS OF TALENT RETENTION AND EMPLOYEE LOYALTY STRATEGIES

Abstract

In view of the changes brought about by globalization and technological progress, combined with the shortage of qualified individuals in the job market, organizations are dedicated to implementing initiatives to retain talent. These initiatives aim to train exceptional professionals, foster the expansion and growth of business operations, and increase the competitiveness of companies. In addition, in addition to the changes in the characteristics sought in job candidates, the current situation faced by organizations requires the adoption of technological advances, knowledge of several languages, and continuous improvement of knowledge, all of which are essential to meet rigorous curricular standards. Thus, the objective is to analyze the techniques used by organizations to retain talent and the approaches adopted by organizations for efficient service indicated in relevant research, as well as to understand growth prospects and advantages in a competitive market. The research methodology involved conducting a literature review, based on exploratory and descriptive methods using a qualitative approach, allowing the identification of analyses on the topic. By offering employees benefits such as rewards, educational opportunities, and specialized training, their growth and advancement in both their careers and personal lives can be enhanced, as retaining qualified and motivated employees is crucial to providing exceptional service and maintaining customer loyalty. Through effective talent retention strategies, organizations have been able to mitigate high turnover rates.