SEARCH ENGINE OPTIMIZATION (SEO) AS A PERSONAL BRAND ENHANCER
DOI:
https://doi.org/10.47820/recima21.v6i7.6636Keywords:
SEO, personal brand, optimizationAbstract
This article aims to demonstrate the potential of applying Search Engine Optimization (SEO) concepts and tools as a strategic enhancer in developing, consolidating, and strengthening personal brands. Useful SEO tools and concepts for personal brands will be presented, as well as the opportunities and results that strategic SEO management can provide to professionals, executives, and influencers in their integrated marketing. More than a technical approach, the article proposes a conceptual look at the SEO modality, with the proposition that the strategic thinking involved can be useful throughout the process of developing a personal brand. Thus, SEO should not be an accessory activity relegated to the final stages of your planning, but should integrate all stages of your management.
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