GENERATION X Y Z AND ALPHA - ACTIONS FOR PRESERVATION ENVIRONMENT THROUGH EDUCATION

Authors

DOI:

https://doi.org/10.47820/recima21.v2i5.362

Keywords:

Gerações sociais, meio ambiente, lixo, preservação ambiental

Abstract

With the advent of globalization, communication access tools grow every day. Almost instantly, the search continues to improve the use of modern search technologies, making information faster and more assertive in the tireless search for qualification of these audiences. Thus, as a way to understand the characteristics that make up the different behaviors, events that shape the formation and personality of people in groups are used.

With four generations occupying the same space, Baby Boomer, Generations X, Y, Z and Alpha, the segmentation opportunity grows so that communication is directed as a way to more effectively achieve environmental awareness, pre-establishing cultural standards, social, financial, professional, etc

Thus, it is necessary to identify actions aimed at new behavioral paradigms, as a means of more effective and adequate access for these audiences, with a focus on the constant search for better results and the possibility of improving the environment.

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Author Biographies

Ricardo Costa, Professor Universitário UNIP

Professor Universitário UNIP.

Márcio Magera Conceição , UNG e CFE - UNIVERSIDADE DE COIMBRA

Economist by PUC- Campinas. MBA in Marketing from ESAMC, Sorocaba. Masters in Business Administration from UNG - Guarulhos. Master in Sociology from PUC - São Paulo. PhD in Sociology at PUC - São Paulo. PhD in Philosophy of Administration from FCU - USA, diploma Recognized in Brazil by UNAMA University, Pará. Post Doctor Unicamp - Campinas. Post Doctor FCU - USA. Post Doctorate University of Coimbra- Portugal. Journalist and Writer. Evaluator of MEC / INEP, 16 years ago. Pro Dean of the University of Guarulhos, SP. Researcher of the group of scientists at the Center for Functional Ecology of the University of Coimbra, Portugal. Researcher at Universidade Paulista, UNIP. Professor of the Geoenvironmental Master's Program at Guarulhos University. Chief editor of RECIMA21.

 

Joelma Telesi Pacheco Conceição

Professora Universitária e Avaliadora do Mec.

Maria de Fatima Pereira Alves

Professora Universitário Universidade de Coimbra

Paula de Castro

Professora Universitária Universidade de Coimbra

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Published

23/06/2021

How to Cite

Costa, R., Magera Conceição , M. ., Telesi Pacheco Conceição , J., Pereira Alves , M. de F. ., & de Castro, P. . (2021). GENERATION X Y Z AND ALPHA - ACTIONS FOR PRESERVATION ENVIRONMENT THROUGH EDUCATION. RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218, 2(5), e25362. https://doi.org/10.47820/recima21.v2i5.362

Issue

Vol. 2 No. 5 (2021): EDITORIAL - CLICK HERE TO ACCESS THE ARTICLES

Section

ARTIGOS

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Copyright (c) 2021 RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218

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