PERSONAL BRANDING AND LEADERSHIP: AN ANALYSIS OF SUCCESSFUL LEADER PROFILES
DOI:
https://doi.org/10.47820/recima21.v5i4.5143Keywords:
Personal Brand. Leadership. Strategies.Abstract
This study explores the growing importance of the intersection between Personal Branding and Leadership, especially in a context where the boundaries between professional and personal life become more fluid. It highlights that an effective personal brand goes beyond mere public visibility, also reflecting an individual's values, skills, and unique identity. In turn, effective leadership is no longer limited to authority and technical skills, but also involves influence, inspiration, and emotional connection with followers. Through an analysis of successful leaders' profiles, including Taylor Swift, the study seeks to identify how Personal Branding strategies strengthen leadership and promote meaningful goals.
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