CHALLENGES AND BENEFITS OF CORPORATE GOVERNANCE IN INNOVATION

Abstract

Corporate Governance is within the aspects of strategic and operational management, to improve the image and profitable results of the organization, based on transparent management, offering credibility and basic and necessary information for the development of the segment, with purposes in innovation that strengthens creativity and the look at opportunities; It is not only about putting new products on the market, but incorporating itself into the company's organizational culture and what it has projected for its growth and competitiveness in the current market. Thus, the objective of this study is to identify the main governance practices focused on innovation and describe their benefits and challenges, from the perception of the CEO of a company in the wheat milling industry, located in the Northern Region of Paraná. For this, qualitative research and a Case Study were used with the application of a questionnaire to the CEO of this company, which has 179 employees and has been in the market for 11 years. In the results, the CEO's academic background and experience were decisive in promoting robust Corporate Governance. Among the good practices highlighted, the company has a committee that meets every two weeks to address the topic of innovation, promotes the autonomy of departments and adaptation to market demands, crucial elements for innovation and for maintaining the company's positive image. These best practices include obtaining competitive advantage, continuous improvement of processes, and the ability to innovate in products; This contributed to the company's perpetuity in the market.